Let me guess:
You see something cute.
You add to cart.
It arrives.
You try it on.
It’s... fine?
You think you’ll wear it eventually.
But then, weeks go by. Tags stay on. It lingers on a hanger or gets folded neatly into a drawer, never to be seen again.
If this sounds familiar, you’re not alone. I see this over and over again — even in clients with walk-in closets and access to anything they want.
You don’t have a shopping problem.
You have a strategy problem.
Here are the three biggest mistakes I see — and how to fix them: